Why are social media important to marketers?
What will be an ideal response?
Social media provide a means for consumers/companies to share text, images, audio, and video information with each other and with companies/consumers. Social media allow marketers to establish a public voice and presence online. They can cost-effectively reinforce other communication activities. Because of their day-to-day immediacy, they can also encourage companies to stay innovative and relevant. Marketers can build or tap into online communities, inviting participation from consumers and creating a long-term marketing asset in the process.
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Consumers with high perceived risk are most prone to utilize routine decision making
Indicate whether the statement is true or false
The textbook reports that messages must benefit audiences—meaning that messages address audience interests and concerns. Which criterion would typically be the most important in public relations messages distributed through the mass media?
A. Audience impact D. Prominence B. Proximity E. Novelty or oddity C. Timeliness