Explain why many marketers now use ROMI instead of more traditional marketing evaluation tools. What are the advantages of the ROMI perspective?

What will be an ideal response?

ROMI (return on marketing investment) involves the use of financial performance metrics to identify which marketing activities most effectively deliver on stated marketing objectives. More traditional marketing measures, such as brand awareness, tended to be more qualitative than quantitative. ROMI can help increase marketing effectiveness, financial performance, and market share. Marketers using ROMI can also optimize advertising investments, placing ads in the media that offers the best return.