Qualitative research

a. measures only the numbers of audience members.
b. attempts to find out why people chose to watch.
c. is the most generalizable to the population, especially when using focusgroups

Biases or prejudices of the sender–receiver are examples of what kind of noise?

A) physical B) psychological C) semantic D) channel

Deciding what to pay attention to is part of the ________ process

A) ?selection B) ?organization C) ?interpretation D) ?attribution E) ?construction