Within the context of the Freudian theory, explain how the laddering technique can be used
What will be an ideal response?
Shape, size, weight, material, color, and brand name can all trigger certain associations and emotions. A technique called laddering can be used to trace a person's motivations from the stated instrumental ones to the more terminal ones. Then the marketer can decide at what level to develop the message and appeal.
Business
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The separation of powers limitations on Congressional authority to delegate are known
as: a. the delegation doctrine b. the nondelegation doctrine c. the delegation doctrine and the nondelegation doctrine d. none of the above
Business
Describe the keys to obtaining a "good" lease
What will be an ideal response?
Business