Trident makes luxury bicycles. Its target market has been people who willingly pay $1,000 or more for their bicycles, and it acknowledges that its prices are high. Trident has lowered prices to target customers who want a good bike but who can't or won't spend $1,000 for one. Trident is most likely using what type of pricing objective?
a. status quo or satisfactory profits
b. profit maximization or target return on investment
c. demand-oriented or supply-oriented
d. market share or sales maximization
Ans: d. market share or sales maximization
Business
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