When evaluating the 5-steps in the order-to-delivery business process, step one includes creating a campaign and checking inventory, which are both part of the sales function.

Which of the following statements best differentiates between franchising and licensing?

A) Licensing gives a company greater control than franchising over the sale of its product in a target market. B) Franchising is common in manufacturing industries while licensing is primarily used in service industries. C) Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property. D) Licensees must often meet strict guidelines on product quality, day-to-day management duties, and marketing promotions unlike franchisees.

When you want to confirm, illuminate, or expand on the supporting points in a business message, use ________ if you believe that dramatic tension will stimulate your audience's interest

A) facts and figures B) narration or storytelling C) references to authority figures D) examples and quotations