If the selling price for an item is greater than the cost, the seller has made a profit

Provides the framework for the systematic execution of advertising strategies; evaluates a brand's advertising history, proposes where the next period's advertising should head, and justifies the proposed strategy for maintaining or improving a brand's competitive situation.

A) informational appeal B) advertising plan C) push strategy D) promotional plan E) publicity strategy

Linda was buying all her groceries from Home Needs supermarket for the past 5 years. She recently came across The Convenience Store, another supermarket just a few miles away from her place and started buying her groceries from them

Linda can be best described as a(n) ________. A) split loyal B) antiloyal C) shifting loyal D) hard-core loyal E) switcher