Which of the following is assumed by the uses and gratification theory?
a. Mental processing depends on analysis and reflection.
b. Most opinion leaders are members of active publics.
c. The flow of influence can be either upward or downward.
d. Consumers have options for satisfying their needs.
d. Consumers have options for satisfying their needs.
Communication & Mass Media
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Computer-mediated communication is said to be filtered, which meaning it lacks __________
Fill in the blanks with correct word
Communication & Mass Media
With information available today in so many forms, electronic and otherwise, we have little need for informative speeches.
a. true b. false
Communication & Mass Media