The more experts who support your viewpoint and the larger the numbers you cite, reflect a principle within selecting the BESTsupporting material known as

MyChoice, a recently launched e-commerce portal, will be putting up advertisements on various social networking websites to promote the company. Which aspect of the ad is essential in this situation?

a. Artwork and graphics b. Text c. Headline d. Slogan

The more formal or demanding the situation, the more speakers prefer to use the impromptu method of

delivery. Indicate whether the statement is true or false