The Television Advertising to Children study suggested that many young children think of advertising as just another form of programming and don’t distinguish between programs and ads

What can be made operational through a list of tactics?

a. Strategy b. Planning c. Research d. Evaluation

When Darla reaches for Regan’s hand in the cafeteria, it is the first public affirmation of their feelings for each other. Darla is using nonverbal signals to ___________

a. structure conversation b. influence and deceive c. communicate the nature of the relationship d. contradict verbal messages