Which step in the presentation plan involves showing the product to the customer?

What links the new-product development process with the objectives of the marketing department, business unit, and corporation?

a. a concept test b. a new-product strategy c. a product strategy bridge d. a product-review committee

You are considering buying a Freakin' Fried Chicken franchise. What should you do before proceeding in order to protect your interest?

A) Obtain the names of other franchisees and speak to them. B) Check with your local business organization or provincial corporate affairs department to see if there have been complains about his franchisor. C) Retain a lawyer and an accountant D) Make sure that any deposit paid is held in trust. E) All of the above