Social media metrics are important because it allows a brand to modify social media marketing strategies during a campaign

John H. Harland Company is a large company with 5,200 employees and almost $800 million in annual sales. The company is best known for printing personal and business checks

Harland Analytical Services is a technology company that produces software that enables banks to gauge the behavior of their customers by tracking their spending habits. In addition, Harland owns Scantron, a computerized testing and assessment company. The ________ for John H. Harland Company includes its check-printing business, its financial software business, and its testing and assessment business. A) business portfolio B) marketing mix C) market penetration D) functional plan E) market classification

________ refers to the standard that establishes the amount each salesperson should sell and how sales should be divided among the company's products

A) Conditional sale B) A bill of sale C) A sales quota D) Prospecting E) Satisficing