Which budgeting method entails defining specific promotion goals, determining the necessary tasks, and estimating the costs to determine a promotion budget?

A) percentage-of-sales method
B) objective-and-task method
C) affordable method
D) exponential task method
E) competitive-parity method

B

Business

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Coverage for a health insurance policy will take effect just as if the policy had already been issued if all of the following conditions have been met EXCEPT

A) the policy has been legally delivered to the applicant B) the policy is eventually issued as applied for C) the applicant satisfies all of the conditions of the conditional receipt D) the initial premium was paid with the health application"

Business

A persuasive email message to promote pop-up blocker software has as its central selling point the protection of children from pornography. The central selling point should

a. appear early in the message when the product is introduced. b. appear at the end of the message to reinforce the requested action. c. be reinforced as the benefits of the product are discussed. d. be emphasized in each of the areas described above.

Business