Kyle wants to see if the cultivation effect described in the United States occurs in Brazil. He begins by conducting a content analysis of prime time Brazilian television using content categories that have been established in previous cultivation research. This process is called:
a. A census
b. A priori coding
c. Emergent coding
d. Exhaustivity
b
Communication & Mass Media
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Indicate whether this statement is true or false.
Communication & Mass Media
When a speaker uses supporting material based on what he or she has seen or heard, that type of
support is called A) direct observation. B) common knowledge. C) testimony. D) statistics. E) documents.
Communication & Mass Media