Test markets are a behavioral response method in which marketing on a small scale is used to predict the potential for marketing success on a larger scale

A listing agreement (brokerage engagement) would be best described as an employment agreement between the:

A. Broker and customer. B. Customer and client. C. Broker and the principal D. Principal and the salesperson.

MPR relies on intermediaries to spread the word about a firm's products and brands

Indicate whether the statement is true or false