Increased size ensures economies of scale

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire

What will be an ideal response?

When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet, Apple saw an opportunity for iTunes. This example illustrates which use of marketing research?

A) identify market opportunities and problems B) generate, refine, and evaluate potential marketing actions C) monitor marketing performance D) improve marketing as a process E) improve marketing research as a process