Discuss the implications of stealth marketing for business communication transparency

What will be an ideal response?

Answer: The widespread adoption of social media has increased the attention given to transparency–in the context of marketing, a sense of openness and giving all participants in a conversation access to the information they need to process accurately the messages they are receiving. A key aspect of transparency is knowing who is behind the messages one receives.
A major issue in business communication transparency is stealth marketing, which involves attempting to promote products and services to customers who don't know they're being marketed to. A common stealth marketing technique is rewarding someone for promoting products to his or her friends without telling them it's a form of advertising. Critics–including the U.S. Federal Trade Commission (FTC) and the Word of Mouth Marketing Association–assert that such techniques are deceptive because they don't give their targets the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages.