The ADDY Awards are sponsored by

a. The American Advertising Federation
b. The Advertising Club of New York
c. The One Club
d. Leo Burnett Worldwide

a

Communication & Mass Media

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While hanging out at a local bar, Rose?s best friend gives her a look while talking to a strange

guy. Rose isn?t sure if the look indicates a cry for help or excitement. What is the part of the interpersonal model of communication associated with interpretation called? A) encoding B) feedback C) receiver perception D) decoding

Communication & Mass Media

Which of the following statements is true of clinching using vivid imagery?

a. It focuses on arousing an audience to act after a speech. b. It leaves listeners with pictures imprinted in their minds. c. It is a strategy used to create mystery about a topic. d. It focuses on getting an overt response from listeners.

Communication & Mass Media