The ADDY Awards are sponsored by
a. The American Advertising Federation
b. The Advertising Club of New York
c. The One Club
d. Leo Burnett Worldwide
a
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While hanging out at a local bar, Rose?s best friend gives her a look while talking to a strange
guy. Rose isn?t sure if the look indicates a cry for help or excitement. What is the part of the interpersonal model of communication associated with interpretation called? A) encoding B) feedback C) receiver perception D) decoding
Which of the following statements is true of clinching using vivid imagery?
a. It focuses on arousing an audience to act after a speech. b. It leaves listeners with pictures imprinted in their minds. c. It is a strategy used to create mystery about a topic. d. It focuses on getting an overt response from listeners.