Key factors influencing the choice of a survey data collection method include the researchers' time and budget

_____ is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience

a. Promotional implementation b. Media mix c. Media planning d. Market segmentation

Mall-intercept studies are a commonly used type of face-to-face interview

Indicate whether the statement is true or false