Which of the following is a legal protection associated with registering a trademark:
a. state payment of court fees associated with suing for infringement b. legal assistance by Trademark Office in case of challenge to mark c. forming the basis for obtaining registration in other nations
d. all of the other specific choices are correct
e. none of the other specific choices are correct
c
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For many years during the fall, Campbell's has run a series of ads showing consumers how to use chicken broth to make moister chicken dressing. What is this promotion intended to do?
a. influence consumers to switch to Campbell's b. persuade nonusers of Campbell's to try it c. act as a persuasive device for the product category d. act as a reminder advertisement
The demographic attributes of successful entrepreneurs are ________
A) limited to specific ages, genders, and ethnic backgrounds B) uncertain and have not been fully studied or analyzed C) are key predictors that determine how long the business will survive D) highly diverse relating to age, gender, and ethnicity