According to the text, why does McLuhan’s “theory” fail as a scientific approach?
a. The data observed over the years clearly disconfirmed too many of his ideas.
b. There was no clear way to test the theory or to specify what sort of evidence
would count against it.
c. It was too systematic in the way it specified its concepts.
d. It makes too many predictions.
e. McLuhan was an English professor.
b.
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The depth of a speaker's feeling about the object being described is reflected in which principle of creating an atmosphere?
a. accuracy b. simplicity c. intensity d. coherence
To move away from argument as something to be “won” or “lost,” advocates need to ______.
a. approach their co-arguers as decision-making partners b. give up on getting their point across c. approach their co-arguers as adversaries d. become very inflexible