A ___________ is an increase in net assets from an event incidental to the company's business.

Methods that provide economic value greater than the cost of using them are said to have _____.

A. reliability B. utility C. validity D. generalizability E. dependability

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" or "handle" to help consumers grasp what the brand is and what makes it special

A) the tangibility of a product B) a product's shape C) a slogan D) a patent E) a copyright