In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?
A) trustworthiness
B) expertise
C) credibility
D) likeability
A
Business
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When composing your conclusions, you can combine them with your recommendations
a. true b. false
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A firm that uses a best-cost provider strategy risks being squeezed between firms that use low-cost strategies and firms that use differentiation strategies. True false question.
a. true b. false
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