To develop a strong business message, which word choices should be avoided?
A) Jargon
B) Abstractions
C) Strong words
D) Familiar words
E) Buzzwords
Answer: B
Explanation: B) Abstractions tend to cause more trouble because they are often "fuzzy" and can be interpreted differently, depending on the audience and the circumstances. The best way to minimize such problems is to balance abstract terms with concrete ones. State the concept, and then pin it down with details expressed in more concrete terms. Save the abstractions for ideas that cannot be expressed any other way.
You might also like to view...
The infant industry argument is the latest argument for government intervention in trade
a. true b. false
You are interested in buying a laptop computer. Your list of considerations include the computer's speed in processing data, its weight, screen size and price
You consider a number of different models, and narrow your list based on its speed and monitor screen size, then finally select a model to buy based on its weight and price. In this decision, speed and monitor screen size are examples of: A) order winners. B) a mission statement. C) a needs assessment. D) order qualifiers.