Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?
a. Skinners' classical conditioning
b. Maslow's hierarchy of needs
c. Operant conditioning
d. Utilitarian/Hedonic theory of needs
e. Equity theory
Answer: b. Maslow's hierarchy of needs
Psychology
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a. True b. False Indicate whether the statement is true or false
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A person's overall mood is also known as his/her
a. cognitive state. b. self-esteem. c. emotional state. d. cognitive style.
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