Maximizing the market value of firm equity and which of the following are mutually exclusive?
A) Maximizing market value and a safe and happy work place are mutually exclusive.
B) Maximizing market value and good relationships with the local community are mutually exclusive.
C) Maximizing market value and customer satisfaction are mutually exclusive.
D) None of the above is mutually exclusive with maximizing the value of market equity.
Answer: D
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Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________
A) cognitive campaigns B) active campaigns C) behavioral campaigns D) value campaigns E) normative campaigns
In most firms, the group that tracks forecasts of prices and long term supplies of key materials is:
A) suppliers. B) marketing. C) purchasing. D) accounting/finance.