Marketing excellence with services requires excellence in three broad areas. List and explain the three areas

What will be an ideal response?

The three areas in which services require excellence are:
a. External marketing: This describes the normal work of preparing, pricing, distributing, and promoting the service to customers.
b. Internal marketing: This describes training and motivating employees to serve customers well.
c. Interactive marketing: This describes the employees' skill in serving the client. Clients judge service not only by its technical quality but also by its functional quality.