The communication channel used in IMC must
a. match the traditional channel used in that particular retail sector.
b. include network advertising, local newspapers, and regional radio stations.
c. connect the sender with the desired recipients.
d. deliver the best encoding capabilities.
e. an effective communication channel appropriately connects the sender with its desired recipients.
Ans:
c. connect the sender with the desired recipients.
e. an effective communication channel appropriately connects the sender with its desired recipients.
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The individual who encodes a message in the communication process is also most likely to be which of the following?
A) The individual providing feedback B) The receiver of the message C) The decoder of the message D) Noise affecting message transmission E) The source of the message
You want to inform your colleague about a change to the project schedule. You decide to call him to inform him about this change. By deciding to use the telephone to complete this communication, you have ________
A) encoded the message B) closed the dynamic communication loop C) filtered the noise in the communication process D) selected the communication medium E) decoded the feedback