An eBay seller noticed an interesting thing while listing her products on eBay. If she listed her items with a high starting bid, she would not get any bids
However, if she started her items out at a lower starting bid, she would often sell them for more money than the high starting bid she had assigned other items. This MOST LIKELY reason for this is ________ .
A) an escalation of commitment by the buyer
B) buyer's remorse
C) use of the availability heuristic
D) use of the representative heuristic
A
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Which of the following should a researcher do to summarize findings for categorical measures?
A) not try to summarize findings for categorical measures; it is inappropriate B) use a percentage distribution (sometimes called a frequency distribution) C) compute an average such as a mean D) compute a standard deviation E) compute a range
________ refers to the standard that establishes the amount each salesperson should sell and how sales should be divided among the company's products
A) Conditional sale B) A bill of sale C) A sales quota D) Prospecting E) Satisficing