Which is the correct formula for decibels?

Firms that serve small segments not being pursued by other firms are called ________

A) market followers B) market mavens C) market challengers D) market nichers E) market leaders

A buyer's decisions are influenced by ________ such as culture, subculture, groups, gender roles, and family

A) personal characteristics B) situational factors C) perceptions D) social factors E) psychological factors