Which of the following illustrates the use of information systems to achieve product differentiation?
A) A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy
B) A shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers
C) A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules
D) A grocery store chain's use of information systems to produce products and services at a lower price than competitors
E) A hotel chain's use of information systems to analyze detailed data on guests to determine each guest's profitability
B
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In return for the endorsement of its products, FTD Florists gives the AARP (Association of American Retired People) a reduced rate on all flower deliveries. FTD also gives the AARP back a percentage of sales it makes as a result of using the AARP name in its ads. AARP members have provided information to FTD about the types of flowers they like to give and receive and on the types of occasions when they believe flowers should be sent. This is an example of a ______ between a buyer and a seller.
A. Market exchange B. Strategic partnership C. Transactional relationship D. Functional relationship E. Transformational relationship
If the incident-response plan is not well-prepared, there is substantial risk that the actions of well-meaning people will make the problem worse
Indicate whether the statement is true or false