Measuring word-of-mouth during an MPR campaign is simple in comparison to measuring media mentions due to the increasing number of media platforms and connectors

Value engineering means reevaluating activities to reduce costs while still satisfying customer needs

Indicate whether the statement is true or false

A seller's agent, in selling a home, must

A. be compensated by the seller. B. disclose the agency representation to both buyer and seller. C. do both of these. D. do neither of these.