Which of the following led to a crisis for Motrin in 2008?
A) capsules laced with poison that killed seven people
B) environmental concerns at manufacturing facilities
C) employee backlash regarding management salaries
D) fears about the drug's connection to heart disease
E) negative reactions to an advertising campaign
E
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The "bottom of the pyramid" refers to ________
A) the world's poorest consumers B) the middle classes of Brazil, Russia, India, and China C) a market with little or no purchasing power D) people with easy access to luxury goods E) the middle class of high-income countries
Laboratories used for multiple projects, expendable equipment, and depreciation of laboratory capital equipment are examples of
A) overhead costs. B) general and administrative costs. C) investigative costs. D) intangible costs.