The matching of services, products, and advertising content with individual consumers and their preferences best describes

A) smart marketing.
B) relational marketing.
C) personalization.
D) decentralized marketing.

C

Business

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A poll taken by Marist College found that which one of the following words or phrase is the most annoying, and should therefore be minimized while interviewing?

A) "Excuse me, sir (or madam)" B) "Nice to be here" C) "You can say that again." D) "Whatever"

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The pro forma net profits after taxes for 2015 are ________. (See Table 4.4)

A) $202,500 B) $207,000 C) $52,500 D) $57,000

Business