Trade shows, seminars, and conferences are events intended to facilitate personal contact with customers and connectors in a non threatening environment

Why is relying on self-reference criterion problematic in international business? Provide an example to illustrate your answer

What will be an ideal response?

According to the textbook, stereotyping _____

a. involves the assumption that characteristics thought to be common in a cultural group apply to every member b. tends to be one dimensional – it involves overemphasizing a person's membership in one cultural-identity group and underemphasizing other factors that also shape that person's worldview and behaviors c. narrows our perspective and behavior d. All of the above