Which of the following describes how a focused competitive strategy differs from overall low-cost and broad differentiation strategies?

a. It places greater emphasis on quality and customer service.
b. It concentrates on a narrow piece of the total market.
c. It is suitable for situations where the target market is difficult to define.
d. It is not suitable for use by a large company.

Answer: b. It concentrates on a narrow piece of the total market.

Business

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A company that uses a pull strategy is more likely to use personal selling than a company that markets a similar product using a push strategy

Indicate whether the statement is true or false

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What law was passed in response to reports of military contracts for $500 toilet seats?

A) Federal Sentencing Guidelines for Organizations B) Sarbanes-Oxley Act C) Federal Contract Protection Act D) Procurement Integrity Act

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