Publicity that is made available to the mass media is an example of ________
A) controlled messages
B) uncontrolled messages
C) event sponsorship
D) semi-controlled messages
E) institutional advertising
B
Explanation: B) Public relations tools can be classified as controlled, semi-controlled, or uncontrolled by the organization. Controlled messages, which include institutional advertising, are created by the organizations internally and the organization decides when the message will be delivered to the targeted audience. Semi-controlled messages are placed on websites, in chat rooms, and on blogs, or they take the form of sponsorships of events, and thus what people say about the company is not regulated. When people view these messages is also not controlled by the organization. Uncontrolled messages generally are in the form of publicity, which is made available to the mass media. The media can then use that publicity in any form and at any time it chooses to, and this is not controlled by the organization.
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Judy, a small business owner of a CPA firm, wishes to persuade a highly qualified applicant to consider a position with her firm, even though the applicant has also had offers from large corporate CPA firms. What should Judy emphasize to the applicant?
A) family atmosphere with only three employees
B) long history of the firm with no take overs
C) more freedom to structure job responsibilities
D) retirement program and other benefits
Downsizing is also known as ________
A) rehiring B) adjourning C) integrating D) restructuring E) coordinating