In an unsolicited proposal, a synopsis or executive summary may be

A) essential for highlighting your competitive advantage.
B) useful if the proposal is short.
C) placed in an appendix.
D) replaced by a letter of transmittal.
E) most effective if it does not mention the RFP to which you are responding.

Answer: D
Explanation: D) If your proposal is unsolicited, your transmittal letter will already have caught the reader's interest, making a synopsis or an executive summary redundant.

Business

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