Firms use a ________ strategy to provide a specialized product or service for a narrow target market better than competitors
A) product differentiation
B) market niche
C) mass customization
D) process efficiency
E) low-cost leadership
B
Business
You might also like to view...
The marketing research process should be modified so that it does not conflict with the cultural values of a foreign society
Indicate whether the statement is true or false
Business
The worldwide approach, also referred to as the residential or national approach to tax policy, levies taxes on the income earned by firms that are incorporated in the host country, regardless of where the income was earned
(domestically or abroad). Indicate whether the statement is true or false.
Business