A good objective statement should have a quantified standard of performance

During times of widespread economic hardship _____.

a. employees who are not actively seeking employment become ineligible for unemployment compensation. b. the government increases the number of weeks during which workers receive unemployment compensation. c. employers stop contributing to unemployment compensation funds. d. weekly payments as part of the unemployment compensation are reduced by half.

In the central role of strategic planning, only a handful of companies stand out as master marketers — Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Walmart, and McDonald's to name a few

From a consumer's perspective why do you think they stand out? Explain.