A company who ignores differences among buyers and offers only one product line presented with the same communication, and distribution strategies most likely uses which of the following targeting strategies?
A) mass marketing
B) cause-related marketing
C) individualized marketing
D) micromarketing
E) differentiated marketing
Answer: A
Explanation: Companies that practice undifferentiated marketing (also known as mass marketing) ignore differences among buyers, offer only one product or product line, and present that product line with the same communication, pricing, and distribution strategies to all potential buyers.
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