Which of the following questions considered by marketers is best aligned with distribution strategies?
a. Which market segment should we target?
b. How do we convince customers to buy our products?
c. What products should we manufacture?
d. Where do customers like to shop?
ANSWER: d
The goal of the distribution strategy is to make sure products arrive in usable condition at designated places when needed. A part of this Pâ€"placeâ€"is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products.
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