_____________ Products: require extensive search, substitutes are not acceptable
Fill in the blank(s) with the appropriate word(s).
Ans: Specialty
Business
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Which of the following examples best describe co-branding in high-tech markets?
A) the "Human Network" campaign by Cisco system B) the "Intel Inside" promotion C) SAP sponsoring Grand Prix Formula One racing D) the "iPod people" campaign by Apple Inc.
Business
Because more competition implies greater convergence on a standard price, a large number of suppliers in a product category most likely results in:
A) narrower price bands. B) increased price transparency. C) broader price bands. D) increase in the sales of the product.
Business