In the AIDA model, advertising and public relations are most effective at generating ________

Which of the following statements concerning extinction is false?

A) Extinction works best when coupled with the reinforcement of a desired substitute behaviour. B) Using the application of an unpleasant stimulus after an unwanted behaviour, extinction can reduce the probability of that behaviour occurring again. C) Extinction can be successful in reducing an unwanted behaviour by removing the reinforcer of that behaviour. D) Behaviours learned under delayed or partial reinforcement schedules are more difficult to extinguish than those learned under continuous, immediate reinforcement. E) Behaviours which are eliminated through extinction may reappear if they become positively reinforced again.

An airline found that on average, 0.62 percent of the luggage they received from passengers at LAX (Los Angeles Airport) is lost or damaged. On a typical day, 1000 pieces of luggage pass through this airport. What are the control limits for a p-chart for monitoring the daily fraction nonconforming?