In examining the IMC planning context, the following customers are analyzed, except:

Polaris Industries is forecasting its financial statements for Year 10. Selected financial information for Year 9 is provided in the table. What is the forecasted balance of cash in Year 10? (Cash is the plug account

) Use the percentage of sales method to calculate accounts receivable for year 10 (based on the Year 9 values). Selected Financial Information Polaris Industries Inc ($000s) Year 9 Forecast Revenue $2,084,194 $2,292,614 Current Assets Cash $ 19,675 Accounts Receivable 354,313 Total current assets 373,988 Net property and equipment 300,000 300,000 Goodwill 172,632 172,632 Total Assets $846,620 LIABILITIES & OWNERS' EQUITY Total Liabilities $446,053 $494,047 Total owners' equity 400,567 455,337 Total Liabilities & Owners' Equity $846,620 $949,384 A) $80,300 B) $85,343 C) $87,008 D) $89,078 E) $90,731

With respect to the online consumer's hierarchy of needs, identify the most critical characteristic of a Web site

A) functional convenience B) structural firmness C) representational delight D) descriptive link text E) cross-platform compatibility