Reasoning by comparing people, places, things, and events that are familiar to the audience to those that are unfamiliar to them is reasoning by __________.

The Golden Listening Rule is "Speak unto others as you would have them speak to you."

True False

In using the imagining process to engage management in preparation for potential crises, the PR practitioner asks two questions: "What's the best way to wreck this company?" and __________

a. "Who or what is in a position to cause us harm?" b. "How can we recover?" c. "What publics do we need to reach to do damage control?" d. "How are we perceived by our most important publics?"