__________ __________ __________ theory argues that we attend to mass communication in order to gratify ourselves
Fill in the blank(s) with correct word
Uses and gratification
Communication & Mass Media
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This type of boundary involves the use of jargon, or specialized language, to separate members from nonmembers
A) linguistic B) psychological C) systemic D) concrete
Communication & Mass Media
Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?
a. focus group observation b. participant observation c. content analysis d. in-person survey
Communication & Mass Media