__________ __________ __________ theory argues that we attend to mass communication in order to gratify ourselves

Fill in the blank(s) with correct word

Uses and gratification

Communication & Mass Media

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This type of boundary involves the use of jargon, or specialized language, to separate members from nonmembers

A) linguistic B) psychological C) systemic D) concrete

Communication & Mass Media

Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?

a. focus group observation b. participant observation c. content analysis d. in-person survey

Communication & Mass Media