Do you agree with Glynn and McLeod that it is doubtful whether the characteristics of the media as outlined by Noelle-Neumann (ubiquitous, cumulative, and consonant) apply to media in the United States? Why, or why not? Provide examples in your answer.

What will be an ideal response?

Answers will vary.

Communication & Mass Media

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Uncertainty reduction theory explains people’s communication behaviour during initial encounters with strangers. Which of the following statements best characterizes uncertainty reduction theory?

A. The primary goal of strangers when they meet is to reduce predictability of the other’s behaviour. B. The primary goal of strangers when they meet is to increase predictability of the other’s behaviour. C. The primary goal of strangers when they meet is to impose their language codes upon the other person. D. The primary goal of strangers when they meet is to examine the opportunity for future communication.

Communication & Mass Media

______ questions are meant to gather specific information that can help you nail down facts or clarify specific things within an interview.

A. Closed-ended B. Open-ended C. Leading D. Loaded

Communication & Mass Media