This has become the most commonly accepted way of measuring ad placement efficiency in radio
A. impressions B. CPP C. reach D. both A & B E. both B & C F. all of these G. none of these
B. CPP
Communication & Mass Media
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The _ states that given two plausible explanations for the same event, one should accept the less complex version.
A) rule of parsimony B) requirement of falsifiability C) scope of a theory D) criterion of practical utility
Communication & Mass Media
The final step in formal research is to:
a. analyze the data. b. communicate the results. c. determine whether the hypotheses were supported. d. interpret the data.
Communication & Mass Media