Corporate policy that requires a purchasing agent and purchasing department manager to sign off on asset purchases over $1,500 is an example of

Ford sells the Ford Fiesta automobile. This is an example of using a ________ branding strategy

A) company name B) company and brand name C) brand and subbrand name D) company and product name E) company, brand, and product name

According to your text, in question development, questions should be:

A) understandable, unambiguous, and unbiased B) easy, understandable, long, and appropriate C) appropriate, unbiased, and short D) understandable, attitudinal, loaded and unbiased E) leading but leading not only to desired answers